Tell me that you as a brand in the food industry, want to grow like a star in the market. You want to gain your consumer’s trust in your brand. Let’s get into the picture now, the global food industry is booming and experiencing significant growth. And here, international trade plays a crucial role. But, these opportunities in the sector come up with some challenges in food safety as well like quality checks and rules and regulations are also something that require attention and care. Now you are curious about the solutions, right? So seeing the market competition stuff, and the current growing industry, BRC food safety certification (BRCGS) is the one-stop solution for your food business case. This is how you can expand your horizons into the international markets.
For all your queries and doubts, give this blog a read about the business case for BRC certification and learn more about BRC food safety certification for export.
What is BRC Certification and Why Does It Matter?
The BRC Global Standards were originally developed by the British Retail Consortium (BRC). BRCGS Certification provides a structured approach to food safety, quality, and workflow excellence. Today, BRC Certification for export is really important and globally renowned and is known as one of the leading food safety certifications for various brands across the food supply chain.
The Scope of BRCGS Certification
Here is the case scenario like suppose, I have a bakery and confectionery business. Do I need BRCGS certification? We understand this can be a bit difficult to understand for you whether you need BRC Certification. Thus, here is the description for you to know about various industries where this certification is required. The certification includes various aspects of food production, including:
➜ BRCGS Food Safety: This focused on checking the safety of food products and following global food safety practices.
➜ BRCGS Packaging Materials: This focused on checking the safety and functionality of food packaging. The BRCGS packaging standard is for makers of packaging materials for both the food and non-food industry. This certification makes sure the packaging materials are safe, correct, and match legal requirements.
➜ BRCGS Storage and Distribution: This focused on checking supply chain and logistics best practices.
➜ BRCGS Agents and Brokers: Addresses quality standards for agents handling food products.
Read More: BRCGS Certification Packaging Materials
How BRC Certification Helps You Win Export Buyers
#1 A Benchmark for Global Standards
Export buyers are working for the betterment of strict markets or highly regulated markets such as the European Union (EU), North America, and the Middle East. BRC Certification signals that a business follows internationally accepted standards. This makes it easy for the buyers to trust the business. And check also whether they are meeting the required safety standard practices or not.
#2 Making the Supply Chain More Trustworthy
Buyers have complete faith in certified suppliers because they are safe and reliable and are seen as low-risk partners in certain manners. Certification helps in many ways:
- Food safety rules are followed properly.
- In case of any type of issue problems can be easily found. This means easy to trace the gaps in the products.
- This business works on the mode of continuous improvement and maintenance.
#3 Open Doors to Premium Markets
For certain export markets, certification for suppliers is really very important and compulsory as well. For examples:
- Retailers in the UK and EU often need BRC Certification to stock products.
- US importers put suppliers on top with globally renowned certifications to meet FDA rules and regulations.
The Business Benefits of BRC Certification for Exporters
#1 Reaching Customers Around the World
BRC Certification is a key changing aspect for expanding your brand horizons. It serves as a passport to high-value markets. Exporters can easily align import regulations and requirements in countries that need strong quality and safety practices.
#2 Keeping Buyers Happy and Satisfied
If your business is BRC Certified, there are high chance that your customers are always happy and satisfied. This certification helps in creating stronger and better relationships with international buyers with full confidence and dedication. This makes sure:
➜ Product Quality
➜ Making Sure Products Are Always Safe
➜ Doing Business the Right Way
#3 Being the Top Choice for Buyers
BRC certification for global markets can help you become the industry leader in your niche. This will make you the top voice of the industry. You are already aware of how today’s consumers are concerned about food safety. BRC Certification makes your brand different from other businesses or those who are not certified. Buyers are more likely to choose a supplier that offers a guarantee of food safety norms and quality.
#4 Smoother Business Operations
Getting certified means following the best ways of doing things, which helps in:
➜ Making work easier and more organized
➜ Wasting less and saving more money
➜ Using resources wisely
BRC Certification is Your Ticket to Global Markets
#1 Working with Big Retail Brands
BRC Certification is often a mandatory requirement for partnerships with top retailers, including supermarkets, hypermarkets, and e-commerce platforms. People choose the top and certified products which are also accepted into store shelves and online listings.
#2 Entering Bigger and Better Markets
The certification makes it easier and helps businesses follow the rules in new markets. For examples:
➜ It makes it easy to sell food in the European Union (EU) because they have strict safety rules and regulations.
➜ It also helps businesses meet US import rules like the Food Safety Modernization Act (FSMA), making the process easy and faster.
➜ In short, certification solves hurdles and helps food businesses sell in new countries without trouble.
#3 Providing for Cafes, Hotels, and Catering Services
Global chains in the hospitality sector often require suppliers to be certified. BRC Certification allows exporters to serve restaurants, hotels, and catering services worldwide. This certification provides various opportunities for such businesses.
Challenges Businesses Face Without BRC Certification
#1 Harder to Earn Buyer Trust
Without certification, businesses may struggle to gain the trust of export buyers who prioritize risk-free supply chains. Without certification, it is hard for businesses to earn the trust of buyers in other countries. How will you gain the trust? These buyers prefer suppliers that are safe and reliable.
#2 Difficulties with Industry Requirements
Non-certified businesses often face challenges in facing strong import regulations. This results in additional inspections, delays, and higher costs.
#3 Public Opinion About Your Brand
In the growing export market, if you don’t have this certification, this can negatively impact a brand’s reputation and cam hinder your market opportunities.
Read More: Challenges in BRCGS Certification
Steps to Achieve BRC Certification for Export Success
#1 Get Familiar with the Standards
Learn about the BRCGS rules that fit your business. Expert BRCGS consultant helps you understand what you need to do to get certified.
#2 Find What’s Missing (Gap Analysis)
Finding the things that are missing for your BRC Audit. Check your current way of working and see what needs to be improved to match BRC rules.
#3 Implement Best Practices
Introduce food safety management systems (FSMS) and make sure compliance with key requirements such as:
➜ Hazard Analysis and Critical Control Points (HACCP)
➜ Simple Steps for a Germ-Free Workplace
➜ Easy-to-Follow Paperwork System
#4 Work with a Certification Body
Work with an approved company that checks your business and gives you the certification
#5 Keep Up with Requirements
Getting certified is not just a one-time thing. To keep it, you need to keep improving and have regular check-ups.
Success Stories: How BRC Certification Transformed Export Businesses
➜ Case Study 1: Expanding to the EU
A medium-sized food company got BRC Certification to sell to stores in Europe. In just one year, they signed deals with two big supermarkets and increased their exports by 35%.
➜ Case Study 2: Entering the US Market
A drink-making company in Asia got BRC Certification to follow US food safety rules. This made it easier for them to match FDA requirements. Because of this, they had fewer problems and could start selling their drinks in the US much faster.
➜ Case Study 3: Building Trust in the Middle East
A dairy company got BRC Certification to sell to buyers in the Middle East who care a lot about food safety. This certification helped them get big contracts and sell more products in that market.
Future Trends in BRC Certification and Exports
#1 Going Green in Business
BRCGS Certification is adding rules to help businesses protect the environment. This shows that caring for nature is important for selling products in different countries.
#2 Tech-Powered Growth
The certification process is getting easier with digital tools. These tools help track products, check quality, and make reports faster.
#3 Rising Expectations from Stores
Shoppers want to know more about the products they buy. Because of this, stores are setting higher standards for their suppliers. Getting certified will help businesses meet these new expectations.
In the global food sector, BRC Certification is more than just a food safety tool, it is a strategic asset that opens doors to new export opportunities, level up buyer trust, and provides a competitive advantage. By achieving and maintaining certification, food businesses can position themselves as leaders in quality and safety, making them the preferred choice for international buyers.
Grow Your Food Business with BRC Certification!
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If you want to grow your business and sell in other countries, getting BRC Certification is a smart choice. It helps you succeed for a long time and makes your business stronger. If you want to achieve the BRCGS certification contact at +91 9310655040. Talk to our expert BRCGS Consultant now.
